Coco Custo

About Coco Custo

Coco Custo is a Mumbai-based sustainable home cleaning brand founded in 2018 by Shaan Lalwani, a mechanical engineer who spent a decade in the real estate and construction industry before pivoting to sustainability. The brand makes plant-based household cleaners — laundry detergents, multipurpose cleaners, dish cleaners, and stain removers — formulated from coconut, sugarcane, citrus, and minerals, packaged in reusable metal tins that eliminate single-use plastic entirely. The founding vision was straightforward: sustainable cleaning products should be affordable, accessible, and easy to use, because sustainability need not cost the earth.

The Coconut Difference

Coconut is at the centre of every Coco Custo formulation. Coconut-derived surfactants are among the most effective natural cleansing agents available — they lift grease, dissolve organic matter, and rinse clean without the environmental persistence of synthetic petroleum-based surfactants. Coco Custo's formulas contain no SLS (sodium lauryl sulphate), parabens, glycols, phosphates, or synthetic fragrances. Every ingredient is 100% biodegradable and certified safe for aquatic life, meaning that what goes down the drain does not accumulate in water ecosystems or harm marine organisms.

Forever Tins: Eliminating Single-Use Plastic

The cornerstone of Coco Custo's sustainability model is the Forever Tin — a reusable metal container designed to replace the plastic bottles that conventional cleaning products ship in. Customers buy the tin once, and refill it with concentrated cleaning powder or liquid. The concentrated format means each tin goes further than a conventional bottle, reducing both packaging volume and transport emissions per wash. Since launch, this system has diverted over 63,693 plastic bottles from landfill and prevented 29.2 million litres of water from being contaminated by conventional cleaning chemicals. These are audited impact numbers that demonstrate real-world environmental accountability beyond marketing claims.

Product Range

The Coco Custo range includes laundry detergent powder available in multiple scents (including unscented), multipurpose household cleaners for surfaces and floors, dish cleaning products, stain remover sprays, and coir-fibre scrubbing brushes. All products are designed to work at standard wash temperatures and on all fabric types and surfaces, without requiring separate fabric conditioners or surface-specific cleaners. The range is genuinely complete — one brand, one philosophy, for every cleaning need in the household.

Skin-Safe and Baby-Safe

Coco Custo products are formulated to be safe for skin contact during use, and safe for households with babies and children. The absence of SLS — a surfactant that is a common skin irritant — and of synthetic fragrances means that residue left on laundered clothes or on cleaned surfaces poses no risk to sensitive skin. This skin-safety profile also makes Coco Custo products suitable for people with dermatological sensitivities who react to fragranced or sulphate-heavy conventional cleaning products.

Based in Mumbai, Maharashtra

Coco Custo is based in Mumbai, Maharashtra. For households seeking eco-friendly cleaning products that are genuinely plant-based, plastic-free, biodegradable, and demonstrated to reduce environmental impact through audited metrics, Coco Custo offers a practical, well-designed alternative to conventional synthetic cleaners. The Forever Tin system makes sustainable cleaning a permanent habit rather than a one-off choice.

The Impact of Switching to Natural Cleaners

The average Indian household uses six to ten different cleaning products, most arriving in single-use plastic bottles that take hundreds of years to degrade. When synthetic cleaning chemicals wash into drains, they pass through sewage treatment largely intact, accumulate in rivers and lakes, and disrupt aquatic ecosystems by lowering oxygen levels and harming fish and invertebrates. Coco Custo's 100% biodegradable formulas break down completely in wastewater treatment, and the Forever Tin system eliminates the plastic bottle cycle entirely. For a household that uses laundry detergent weekly, switching to a Coco Custo refillable tin over five years prevents dozens of plastic bottles from entering the waste stream, with each refill delivered in minimal compostable packaging. The cumulative impact of household-level switching at scale is substantial, which is why audited metrics like Coco Custo's 63,693 bottles diverted figure matter: they show that individual consumer choices aggregate into measurable environmental outcomes.