JODOH

JODOH is a sustainable luxury home decor brand that brings together natural materials, indigenous craftsmanship, and conscious design to create handcrafted furniture and accessories for the modern home. Founded by Rupika Harshwardhan, the brand draws its name from the Indonesian word for “partner” — a reflection of its core philosophy: a partnership between people, craft, and the planet.

At the heart of JODOH’s offering is rattan — a fast-growing, renewable natural material used in traditional furniture-making for centuries. Each piece is handcrafted by skilled artisans using generations-old techniques, ensuring both the material and the knowledge behind it are preserved and celebrated.

What JODOH Makes

The JODOH collection spans a range of handcrafted home furnishings and accessories, including accent furniture (stools, chairs, recliners), home accessories (gifting trays, organizers, and planters). Each item is designed to bring the warmth of natural materials into living spaces while upholding a commitment to environmental responsibility and cultural heritage.

Sustainability at the Core

JODOH’s sustainability credentials go beyond materials. The brand focuses on ethical sourcing, responsible production, and supporting artisan communities worldwide. By working directly with skilled craftspeople who use indigenous techniques, JODOH ensures traditional knowledge is passed on, livelihoods are supported, and the shortcuts of mass production are avoided.

Rattan, the primary material, is a renewable resource that grows rapidly and requires no replanting after harvest. Unlike hardwood, rattan harvesting does not lead to deforestation — making it one of the more environmentally sound choices in the furniture sector.

The Founder’s Vision

Rupika Harshwardhan founded JODOH with the belief that design has the power to create positive change. “The design industry is finally embracing conscious practices. At Jodoh, this belief lies at the heart of everything we do. We utilize natural materials and indigenous cultural practices to create a better today, ensuring that future spaces are filled with pieces that embody good in the world,” she says.

Heirloom Quality Over Fast Furniture

JODOH positions its pieces as heirlooms rather than trend-driven purchases. The emphasis on high-quality natural materials and traditional craftsmanship means each piece is built to last — a direct counter-narrative to disposable home decor culture. By investing in durability and timeless design, the brand offers consumers a more sustainable relationship with their living spaces.

For those looking to make their homes more sustainable without compromising on aesthetics, JODOH offers a thoughtful, well-crafted, and artisan-backed alternative rooted in conscious design.