Nia Studio

Nia Studio is a Bangalore-based jewellery brand built around a simple idea: that an accessory can also carry a message about the natural world. Founded by sisters Aishwarya and Nitya, the brand’s name combines their own — Nitya and Aishwarya — and is also meant to evoke “purpose,” the value the founders say sits at the centre of the label. Nia Studio designs handcrafted jewellery inspired by wildlife and biodiversity, with each collection built around a specific animal or ecosystem rather than generic ornamentation.

About Nia Studio

The brand fits within Prakati’s fashion and accessories category, and its conservation-led design language also connects it to Prakati’s environment conservation listings — the two threads that run through everything Nia Studio makes.

Each piece is handcrafted in India using brass as the base metal, with the brand stating that recycled brass is used across several of its collections, finished with 18k or 22k gold plating depending on the design. The jewellery is described as hypoallergenic and nickel-free, a practical detail alongside the sustainability angle. Stones used include natural emeralds and other coloured gemstones, hand-set into cast or hammered brass settings rather than mass-produced findings. Nia Studio’s “Echoes of the Wild” collection is its signature line, translating specific species into wearable motifs: the Shera collection (earrings, ring, bracelet cuff, necklace) is built around a tiger medallion; the Gajraaj collection uses a repeating elephant motif across a choker-and-necklace set and matching bangles; and the Ruhani bracelet takes its design cue from the Kashmiri red stag, a species the brand highlights as rare and little-known outside conservation circles. The intent behind this design choice, as the founders describe it, is to use jewellery as a prompt for conversation about species and ecosystems that would otherwise go unnoticed.

On sourcing and production, Nia Studio says its pieces are handcrafted in India, which the brand frames as a way of supporting domestic artisan skill rather than mass manufacturing. The founders — one with a design background and one with a finance background — describe the business as a small, two-person-led operation rather than a large manufacturing setup, which keeps the scale of production modest by design.

The most concrete part of Nia Studio’s sustainability positioning is its stated commitment to conservation funding: the brand says it has chosen to associate with WWF and pledges to contribute a portion of earnings from every purchase toward WWF’s conservation efforts. This is presented as an ongoing commitment tied to sales rather than a one-time donation. Beyond this, the brand’s own materials lean more on values-driven language — describing itself as “purpose-led” and committed to “raising awareness about conservation” — than on third-party certifications for its metals, plating process, or gemstone sourcing. Prospective buyers who care specifically about certified recycled-metal content or certified conflict-free stones should note that Nia Studio’s public materials do not currently cite an independent certification body for these claims; the recycled-brass and ethical-sourcing statements are the brand’s own.

Nia Studio operates as a direct-to-consumer label, selling through its own website and Instagram, with plans (per its own site) to expand into physical stockists. The brand is based out of Bangalore, Karnataka, where its small team designs and coordinates production.

For a jewellery brand, Nia Studio’s proposition sits at the intersection of ethical manufacturing (recycled brass, nickel-free finishing, artisan handcraft) and conservation storytelling (species-specific design, a revenue-linked WWF pledge). It has not published formal certifications for its material claims, so the sustainability case here rests substantially on the brand’s own representations rather than independently verified standards — a distinction worth keeping in mind when evaluating it alongside directory listings that hold formal eco-certifications. Within that context, Nia Studio represents a small, founder-led business making a genuine attempt to link a fashion product to a conservation cause, which is the basis for its inclusion in the Prakati directory.