Amanté

About Amanté

Amanté is one of India’s most widely available premium intimate wear brands, offering bras, panties, sleepwear, activewear, swimwear, and shapewear across more than 10,000 retail doors and 500+ cities, alongside its own online store. Established in 2007 and now part of Reliance Retail, Amanté has built its reputation on fit, comfort, and everyday wearability, with a catalogue spanning over 300 styles. Within Prakati’s fashion & accessories category, Amanté represents a different kind of listing than Prakati’s smaller artisan-led brands — a large, mainstream retailer that is actively building sustainable fabric options into an otherwise conventional product range, at a scale most boutique labels cannot match.

The Shift Toward Sustainable Fabrics

Amanté has begun publishing dedicated guidance to help shoppers identify and choose its more eco-conscious fabric options, moving select lines away from standard synthetic blends. The brand highlights five materials in this effort:

Organic cotton — grown without synthetic pesticides, used in breathable, everyday-wear styles such as the brand’s “Love Cotton” collection. Bamboo viscose — a naturally moisture-wicking, antibacterial fibre used across both bras and panties. Recycled polyester (rPET) — made from post-consumer plastic bottles, giving discarded plastic a second life while retaining the stretch lingerie fabrics need. TENCEL™ Lyocell — derived from sustainably sourced wood pulp, biodegradable, and prized for its smooth handfeel. Modal — sourced from beech trees and produced using markedly less water than conventional cotton.

Amanté’s own published fabric guide also points customers toward recognised sustainability certifications — GOTS (Global Organic Textile Standard) and OEKO-TEX® — as markers to look for when shopping more broadly, alongside its own use of these materials. The brand frames this fabric shift within a wider commitment to ethical manufacturing practices, including fair wages and safe working conditions across its supply chain.

Product Range

Amanté’s catalogue covers padded, wired, non-wired, T-shirt, push-up, sports, and minimizer bras and bralettes; panties in bikini, hipster, thong, seamless, and boy-short styles; sleepwear including babydolls, chemises, robes, and sleep sets; activewear such as sports bras, leggings, and jackets; swimwear; and shapewear including saree shapers and waist cinchers. The brand’s more recent product innovations include the Skins Bonded collection and a leakproof period panty line, alongside its ongoing “Cloud Soft” and “Stay Cool” comfort-focused ranges.

Scale and Reach

Few intimate wear brands in India match Amanté’s distribution — a presence across 500+ cities and 10,000+ retail doors, combined with exclusive boutiques, large-format store counters, and a direct-to-consumer online store serving customers pan-India. For a category like intimate apparel, where sustainable and ethically produced alternatives have historically been small, niche, and hard to find outside major metros, a brand of Amanté’s reach building organic cotton, bamboo viscose, and TENCEL options into its everyday lineup has the potential to put more sustainable fabric choices within reach of a far larger number of shoppers than boutique-only alternatives can serve.

Why This Listing Looks Different

Prakati’s Green Directory exists to surface businesses working on sustainability, in whatever form that takes for their scale and category. Amanté is not a dedicated sustainable-fashion label in the way a small artisan studio is — its catalogue remains largely conventional, and its sustainability transition is a work in progress rather than a completed one. What earns it a place here is a large, mainstream retailer publicly committing shelf space and customer-facing fabric guidance to organic cotton, recycled polyester, bamboo viscose, TENCEL Lyocell, and Modal, rather than treating sustainability as a niche add-on. Shoppers looking for more responsibly made everyday basics from a brand with genuine pan-India availability, rather than a boutique-only option, will find Amanté’s organic cotton and TENCEL lines a practical starting point.

Availability

Amanté products are available through the brand’s own online store, major e-commerce marketplaces, and its extensive network of retail partners across India, making its organic cotton and TENCEL Lyocell lines accessible to shoppers well beyond the metro cities where most sustainable intimate wear brands typically concentrate their reach.