EcoKaari – Humanising Fashion

EcoKaari is a social enterprise based in Pune that UPCYCLES waste plastic using Charkha & Handloom to conserve the environment and enable LIVELIHOOD for rural women & youth. EcoKaari conserves the environment by upcycling waste plastic such as plastic carry bags, food wrappers of chips, biscuits, pulses, flour etc., glittery gift wrappers and old audio and video cassette tapes.

EcoKaari UPCYCLES waste plastic into beautiful handcrafted fabrics using Charkha (spindle) and Handloom. These fabrics are HANDWOVEN by women and youth who belong to humble backgrounds. We aim to innovate and present sustainable alternatives by pairing traditional Indian crafts with our UPCYCLED-HANDWOVEN fabrics with contemporary designs.

‘Eco’ means Eco-friendly, and ‘Kaari’ means Kaarigar (Artisan). Our name represents the relationship between the Artisans and Environment, and they both are interconnected and interdependent. India’s handicraft heritage has continually drawn inspiration from the environment, and Mother Earth has always been an integral part of our lives. Traditionally, our craft techniques have always believed in upcycling, material optimisation, and waste minimisation for many millennia ago.

The entire weaving process is manual as in NO electricity is used - to enable livelihoods. Also, NO chemicals or heat are used. Besides our online presence, we Retail these products at our office in Pune, Maharashtra (India) and directly sell through Exhibitions in India and Export partners. We also specialise in Customisation, Personal and Corporate Gifting