Eena is a label that handcrafts designer evening clutches, potli's, and bucket bags using Indian embroidery styles in a western sensibility. The brand is about celebrating our heritage, that there is no shame but only beauty in dressing up in our traditional clothes and embroideries. It’s an attempt to make these age-old forms of needlework more accessible to a generation that has a more western approach to fashion.

The brand uses age-old needlework technique for the embellishments and embroideries to celebrate our cultural heritage and make it more accessible to the current generation. With elegant clutches, potli and sling bags featuring beadwork, embroidered flora and fauna and embellishments, it’s no surprise the brand is quickly becoming a favourite among the fashion set.

EENA  has recently dropped their newest collection Mirai. Exclusive handcrafted clutches embellished with splendid crystal detailing embroidery in stunning vibrant colour tones. This new collection is a perfect modern day accessory with a blend of opulent charm. EENA is highly regarded for its luxury fabrication of product over just being a brand name.

The designer illuminates her work with an acute appreciation for fashion's under appreciated past. The MRAI collection has an abundance of gorgeous couture level detailing - the merchandise offers myriad combinations of classic shapes, seasonal hues and seasonal twists on the classics.