Niraa is a sustainable contemporary-wear label whose garments mirror the (qualities borne by our Mother Earth) lusciously pastel tones of blooming flowers and sparkling waters.

Niraa, a Hindi word literally translates purity, transcends the beauty and imperfection that nature celebrates. Created with an intention of shunning away the notions of having a perfect body and cherishing age-old traditional textile methods, Niraa brings anti-fit silhouettes, that fall beautifully on the bodies of all shapes and sizes without being clingy.

Drafted on the softest and imperfectly unique natural fabrics, Niraa’s pieces are here to celebrate the perennial craftsmanship of the weavers. Each piece is unique in its inception, is sustainable, is created with love that’s handcrafted. These, one of a kind pieces can be cherished and worn delightfully even after 10 years.' The part of nature that they are they will easily meet the nature as they came into being.