No Nasties

About No Nasties

No Nasties is one of India’s oldest and most established sustainable fashion brands, founded in 2011 by Apurva Kothari in Goa. Born from the belief that personal values and professional purpose must align, the brand has spent over a decade proving that clothing can be genuinely good for people, farmers, and the planet — without compromise.

Sustainable Materials and Farming

All No Nasties clothing is made from 100% GOTS-certified organic cotton sourced from small-scale Indian farmers. By eliminating GMO seeds, toxic pesticides, and synthetic fertilisers from the entire supply chain, the brand protects soil health, conserves water, and ensures that farmers are not exposed to harmful chemicals. The supply chain is entirely Indian — from seed to finished garment — reducing transportation emissions and retaining economic value within the country.

Certifications and Ethical Manufacturing

Manufacturing takes place in ethically audited factories across India, all independently certified for fair wages, safe working conditions, and zero child labour. No Nasties holds Fairtrade certification, meaning every worker across the supply chain receives fair compensation and operates in dignified conditions. The brand is also 100% vegan — no animal products or testing at any stage.

No Nasties goes further than carbon neutrality. Every product is designed to be 300% carbon negative — removing three times more carbon from the atmosphere than is generated through production, shipping, and disposal. This is achieved through careful measurement of each product’s footprint, emission reduction at source, and verified carbon offset partnerships.

Products and Collections

The collection covers clothing for women, men, and children. Women’s pieces include dresses, shirts, co-ord sets, sleepwear, and linen separates. Men’s offerings include shirts, tees, pants, and linen pieces. Children’s apparel is crafted from the same certified organic fabrics. All designs are intentionally timeless rather than trend-driven, encouraging mindful consumption and reducing the cycle of fast fashion.

The brand’s annual impact reports publish verified data on water saved, carbon sequestered, and farmer livelihoods supported — one of the very few Indian fashion brands to maintain this level of transparency. No Nasties has also pioneered the first-ever Fairtrade certified fashion products made in India.

Where to Find No Nasties

No Nasties operates stores in Goa (Assagao and Panjim), Bengaluru, and Kolkata, alongside an online store that ships across India and internationally. A dedicated children’s collection and gift sets make it a practical choice for households wanting to extend sustainable values across every member of the family.

For anyone seeking sustainable fashion that is genuinely certified, transparent, and impactful, No Nasties is a benchmark. Listed on the Prakati Green Directory as a verified sustainable business based in Goa.

No Nasties has published annual impact reports since its early years, verifying water saved, carbon sequestered, and farmer livelihoods supported. The brand has pioneered the first Fairtrade-certified fashion products made in India, and its GOTS certification covers the entire chain from farm to finished garment. These credentials are independently verified each year, making No Nasties one of the most transparent fashion brands in the country. Whether buying a gift, building a capsule wardrobe, or making a first switch away from fast fashion, No Nasties offers a clear and credible starting point.