Swarnakaruna Princeton Rubber Industries

n

About Swarnakaruna Princeton Rubber Industries

nnnn

Swarnakaruna Princeton Rubber Industries Pvt. Ltd., based in Visakhapatnam, is one of the leading crumb rubber manufacturers in Andhra Pradesh, converting end-of-life scrap tyres into high-quality, graded crumb rubber. The company was founded in 2012 as K.S. Princeton Rubber Industries and rebranded in 2018 to its present name, reflecting a broader vision of sustainable rubber recycling built on scientific process design and community impact.

nnnn

The company operates in the waste management and recycling space, addressing one of India’s most persistent environmental challenges: the safe disposal and reuse of scrap tyres. Left unmanaged, discarded tyres pile up in landfills, pose fire hazards, and become breeding grounds for disease-carrying mosquitoes. By transforming this waste stream into a usable industrial raw material, Swarnakaruna Princeton Rubber Industries keeps thousands of tonnes of rubber out of landfills every year while supplying material that supports multiple downstream, sustainable industries.

nnnn

From Scrap Tyres to Crumb Rubber

nnnn

At the heart of the company’s operations is crumb rubber, a granulated material produced by mechanically processing scrap tyres through a multi-stage, automated recycling line: a debeader removes the steel bead wire, a cutter and shredder break the tyre down into smaller pieces, a cracker mill reduces it further, and a vibrating screen with magnetic separator and fibre separator remove residual steel and textile fibre to yield clean, uniform crumb rubber. The finished product is graded from 10 to 40 mesh to suit different industrial applications, and the facility has an installed processing capacity of approximately 6,000 metric tonnes per year.

nnnn

This is a genuinely circular-economy operation: raw material that would otherwise be burned or landfilled is mechanically recovered and returned to productive use, conserving natural resources, reducing the carbon footprint of virgin rubber production, and cutting down on the environmental burden associated with tyre disposal.

nnnn

Applications of Crumb Rubber

nnnn

The crumb rubber manufactured by Swarnakaruna Princeton Rubber Industries feeds into a wide range of end uses across infrastructure, sport, and manufacturing, including:

nnnn

• Rubberised bitumen for road laying and highway construction
• Safety tiles and flooring for gyms and children’s playgrounds
• Rubber railway level-crossing panels
• Rubber moulded components used across industry
• Rubber mats for automotive and industrial use
• Feedstock for new tyre manufacturing

nnnn

Each of these uses helps displace demand for new, resource-intensive materials, extending the useful life of rubber well beyond a tyre’s original service on the road.

nnnn

Leadership and Vision

nnnn

Swarnakaruna Princeton Rubber Industries is led by Founder and Managing Director Smt. Nethipudi Swarnalatha, alongside Founding Visionary Dr. I. Karuna Kumar, CEO Mr. Ashish Kumar Isukapati, and Director Mr. Mahesh Singarapu. The company’s stated mission is to be a reliable enterprise built on effective communication, strategic administration, and technological progress, with a long-term vision of becoming a globally recognised leader in rubber manufacturing by 2050. Its core values are accountability, dynamism, a solution-focused approach, sustainability, and professionalism.

nnnn

The company’s growth has been supported by institutional backers who recognise the environmental and social value of its work, including the Venture Capital Fund for Scheduled Castes (VCF-SC), which extended ₹5 crore in funding in 2023, and SIDBI. This institutional confidence reflects the enterprise’s standing as both a scalable business and a genuine environmental solution.

nnnn

Location

nnnn

The manufacturing facility is located at the APIIC Gambheeram Green Industrial Park in Anandapuram Mandal, Visakhapatnam, in the state of Andhra Pradesh. From this base, Swarnakaruna Princeton Rubber Industries supplies crumb rubber to customers across the region, playing a meaningful role in the state’s growing tyre and rubber recycling ecosystem.

nnnn

Businesses and industries in need of graded crumb rubber, or anyone interested in learning more about scrap tyre recycling in India, can reach out to Swarnakaruna Princeton Rubber Industries directly using the contact details listed on this page. Explore more sustainable businesses on the Prakati Green Directory working to build a circular economy across India.

n