Vinusto's mission is simple yet powerful: Connecting Connoisseurs to the Craftsmen. At the heart of the brand is the belief that technology can be a bridge to bring together the rich heritage of handloom craftsmanship and the discerning tastes of modern consumers.

Our journey began with a vision to empower weavers who have, for far too long, faced social and financial inequities due to limited resources, access to markets, and an ever-evolving fashion landscape. The result of this vision is Vinusto, a virtual shop that leverages technology to directly connect weavers with consumers, eliminating the need for intermediaries and complex supply chains.

Here's why Vinusto is making a significant impact:

• Empowering Weavers: Vinusto provides weavers with a platform to showcase their skills, heritage, and artistry directly to a global audience. We empower them with the tools and knowledge to thrive in the digital age.
• Sustainable Fashion: We are committed to promoting sustainable and eco-friendly practices. Our handloom products are not only beautiful but also ethically and environmentally conscious.
• Authenticity: With Vinusto, you can be assured of the authenticity of every handloom product. Our direct-to-consumer model ensures transparency and fair pricing. #WeaversToWearers: This is more than just a hashtag; it's our philosophy. Vinusto is all about bringing weavers closer to wearers, forging a direct connection between the creators and the admirers of exquisite handloom fashion.

We believe that our brand aligns perfectly with your interests and the values you uphold in your journalism. We would be honored to share more about Vinusto and potentially collaborate with you to shed light on the incredible stories of our weavers and their art.

Designed by women for women, Vinusto's pieces are created to make women feel empowered. From this initial focus, the ready-to-wear line has grown to cover all parts of a polished wardrobe, ranging from day-to-night separates, sarees, kurtas to effortless resort wear. Redefining, modernising and reshaping handloom as we know it.

Constructed in premium materials with an emphasis on craftsmanship, the result is a collection of exceptional garments that epitomize the fusion of elegance, wearability and heritage. From the moment Vinusto was launched, women around the world have embraced the line’s clean aesthetic, easy versatility, and refreshing commitment to delivering luxury pieces at accessible prices. Their styles flatter and empower, making women feel their best, both inside and out.

Protecting the craft ecosystem that Indian fashion is built on. If one key learning has come out of the pandemic in India, it's the ever pressing need to support the artisans who are integral to fashion's supply chain and its inherent value.