Rimagined

About Rimagined

Rimagined is a Bengaluru-based upcycled fashion and lifestyle brand founded by Shailaja Rangarajan, built around the belief that waste is simply a resource waiting to be reimagined. The brand transforms discarded materials — from worn denim and surplus fabric to tetra-packs and industrial waste — into clothing, accessories, jewellery, home decor, and furniture, creating a true multi-category circular economy brand.

Circular Products and Materials

The fashion line focuses on upcycled clothing and accessories, with each piece crafted from materials that would otherwise end up in landfill. The brand ethos extends beyond fashion into a broader commitment to waste reduction: Rimagined treats solid waste management and circular production as inseparable from the act of making a garment. Products span multiple categories — wearables, homewares, and furniture — making Rimagined one of the more comprehensive circular economy brands in India.

Social Impact and Women Empowerment

Rimagined employs women from underprivileged sections of society, giving the brand a significant social impact dimension alongside its environmental mission. Each artisan receives skills training, a fair wage, and access to dignified employment. This combination of waste reduction, artisan empowerment, and inclusive employment has earned the brand national recognition, including the Times She UnLTD Entrepreneur Award in 2023.

Recognition and Community

The brand has been featured across national media for its innovative approach to waste as a design material. Shailaja Rangarajan has spoken at sustainability forums and entrepreneurship events, advocating for circular economy thinking in Indian manufacturing and retail. Rimagined also runs workshops and upcycling events, engaging the local community in hands-on experiences with waste transformation.

Availability

The brand is based in Whitefield, Bengaluru, Karnataka, and ships across India. Custom orders and workshop bookings can be made through the brand website and social channels. For shoppers seeking sustainable fashion that takes the circular economy seriously across every material category, Rimagined is a standout example from South India. Listed on the Prakati Green Directory as a verified sustainable business.

Rimagined’s product range is deliberately broad — from upcycled denim jackets and sari-fabric totes to tetra-pack wallets and reclaimed wood furniture. This breadth reflects the brand’s core conviction that no category of waste should be exempt from reimagination. The brand also runs a community initiative through which individuals and organisations can donate waste materials for transformation, creating a localised circular supply chain in Bengaluru. Corporate clients have commissioned Rimagined for branded merchandise, office decor, and event installations — all made from donated or sourced waste. This positions the brand as both a retail label and a circular design studio available for commissions. For shoppers and organisations in Karnataka seeking a circular economy partner, Rimagined is one of the more versatile options in South India.

Rimagined ships across India and takes custom orders from organisations looking for branded sustainable merchandise made entirely from waste materials. The brand’s Instagram and website showcase the process behind each collection, making it easy for buyers to understand exactly what they are supporting when they make a purchase. The brand is active on social media and regularly documents its waste collection and transformation process, building transparency into the brand narrative.