Studio Beej

Studio Beej is a Mumbai-based label reimagining bags and accessories without a trace of animal leather or virgin plastic. Operating under Lykke Sustainable Designs Private Limited and based in Maharashtra, the brand designs handbags, totes, wallets, and tech accessories using plant-based and upcycled materials, positioning itself as a genuine alternative within India’s growing sustainable fashion and accessories space. The name Studio Beej draws from “beej,” the Hindi word for seed — a nod to the brand’s belief that small, considered choices in material and craft can grow into a larger shift away from conventional, resource-heavy fashion.

What sets Studio Beej apart is its material palette. Instead of PU or chrome-tanned leather, the label works with MIRUM, a fully plant-based leather alternative that contains no plastic coating; cork, a renewable and biodegradable bark harvested without felling trees; Piñatex, made from pineapple leaf fibre, a byproduct of the pineapple harvest that would otherwise be discarded or burned; and Desserto, a cactus-based vegan leather grown on nopal cactus farms in Mexico. Alongside these newer plant-based textiles, Studio Beej also works with Khesh, a traditional hand-weaving technique from West Bengal that repurposes old cotton saris and fabric into sturdy, textured cloth — connecting the brand’s contemporary material science to an existing Indian craft tradition rather than treating sustainability as purely a technical exercise.

The product range spans everyday totes, crossbody bags, structured work totes for office use, and compact mini bags, alongside an accessories line that includes wallets, belts, laptop and iPad sleeves, and travel organisers. A gifting collection and gift cards round out the offering, and the brand also takes on custom design and private-labelling projects for corporate and institutional clients looking for sustainable merchandise — an indication that Studio Beej sees itself serving both individual shoppers and businesses seeking to align their own sourcing with environmental goals.

Beyond material choice, Studio Beej pays attention to the parts of a bag that are usually invisible to the customer. Interior linings are made from recycled fabric, zippers are sourced from Natulon — a brand that manufactures zippers from recycled plastic bottles — and packaging is designed to be plastic-free throughout, from the shipping box to the internal padding. This attention to the full product lifecycle, not just the outer material, reflects a more complete approach to reducing a bag’s environmental footprint, since linings, hardware, and packaging often carry a hidden plastic and chemical burden that the visible material alone doesn’t reveal.

The brand’s guiding philosophy, “from earth we came to her returneth,” frames every material decision: nothing petroleum-derived, nothing that resists breaking back down into the soil, and — as far as possible — nothing that required an animal to be farmed or killed. This is paired with a stated commitment to ethical labour practices in production, extending the sustainability lens from raw material to the people making the products.

For consumers looking to move away from conventional leather goods without compromising on durability or design, Studio Beej offers a considered, India-rooted option. Its combination of frontier plant-based materials like MIRUM and Piñatex with heritage textile techniques like Khesh gives the brand a distinct identity within the wider vegan and cruelty-free accessories category, and its willingness to work on custom and corporate orders extends its impact beyond individual retail sales into the sourcing decisions of other businesses.

Studio Beej is based in Andheri East, Mumbai, and ships across India. Customers can explore the full range of totes, satchels, wallets, and tech accessories, or get in touch directly for custom and bulk enquiries, through the contact details listed on this profile.

The brand also runs a media-mentions and press page highlighting its coverage in fashion and sustainability publications, and maintains an active presence on Instagram, where it regularly shows behind-the-scenes looks at material sourcing and product development. For a young Indian label, this transparency around process — showing customers exactly what a cork sheet or a Piñatex panel looks like before it becomes a finished bag — builds the kind of trust that generic “eco-friendly” marketing claims often fail to earn. It’s this combination of material rigour, design sensibility, and openness about sourcing that makes Studio Beej a genuine addition to India’s sustainable accessories landscape, rather than a greenwashed relabeling of conventional manufacturing.