Unirec Store

About Unirec Store

Unirec Store is a Mumbai-based sustainable fashion label, trading under Brandstore India Pvt. Ltd., that manufactures everyday apparel from recycled PET (polyethylene terephthalate) bottles. Founded on the belief that fashion should be “a commitment to the planet” rather than a purely aesthetic choice, Unirec Store converts post-consumer plastic waste into soft, breathable fabric used across its entire clothing range, giving discarded bottles a second life as wearable garments instead of landfill or ocean waste.

Recycled PET: From Bottle to Garment

Every Unirec Store garment begins as used plastic bottles that are collected, cleaned, shredded into flakes, and spun into polyester yarn. This recycled yarn is then knitted into the fabrics used for the brand’s T-shirts, polos, hoodies, jackets, and sportswear. The process significantly cuts down on virgin plastic production and diverts bottles that would otherwise persist in the environment for centuries, aligning the brand with the broader movement toward upcycling and recycled materials in the textile industry. Compared with conventional virgin polyester manufacturing, recycled-PET fabric production generally uses less energy and water, while directly reducing the volume of single-use plastic bottles that end up incinerated, landfilled, or washed into waterways.

Product Range

Unirec Store’s catalogue spans casual and semi-formal wear for men, women, and children. Core categories include round-neck and graphic T-shirts, polo shirts (including the brand’s signature Feather Touch fabric line), hoodies and jackets, blazers and formal wear, and performance sportswear tailored for cricket, football, golf, and pickleball. The brand also offers kids’ clothing and curated combo packs, positioning itself as a one-stop destination for households looking to shift everyday wardrobe choices toward recycled materials without compromising on comfort or fit. The Feather Touch line in particular is designed to counter a common misconception that recycled fabrics feel coarse or utilitarian, offering a soft handfeel comparable to conventional cotton-blend polos.

Sportswear From Recycled Fabric

A meaningful share of Unirec Store’s range is dedicated to sports jerseys and performance wear, an unusual niche for recycled-fabric apparel, which is more commonly associated with casualwear. By extending recycled PET fabric into cricket, football, golf, and pickleball jerseys, the brand demonstrates that performance requirements — breathability, stretch, moisture management — can be met without relying on virgin synthetic fibres, broadening the practical case for recycled textiles beyond basic T-shirts.

Notable Collaborations

Unirec Store has partnered with Netflix to produce a sustainable merchandise line tied to the show “The Archies,” demonstrating how recycled-material fashion can be positioned as mainstream, design-forward apparel rather than a niche eco-product. The brand has also run Project Sundri, an initiative that extends its sustainability messaging beyond the product line itself. These collaborations help normalise recycled fashion for a mainstream retail audience that might not otherwise seek out a dedicated sustainability-first brand.

Where to Find Unirec Store

Unirec Store operates from Goregaon East in Maharashtra, shipping its recycled-fabric clothing across India through its online store. As consumer awareness grows around the environmental cost of virgin polyester and fast fashion, brands like Unirec Store offer a practical middle path: familiar, everyday clothing built from materials that would otherwise pollute the environment. Customers can browse the full T-shirt, polo, hoodie, and sportswear ranges directly through the brand’s online store, with combo packs offering a lower-friction way to try the fabric across multiple styles at once.

Why Unirec Store Belongs in the Green Directory

Unirec Store demonstrates that sustainability and everyday utility are not mutually exclusive. By centring its entire product range around recycled PET fabric, the brand gives shoppers a straightforward way to reduce their footprint through routine purchases like T-shirts and hoodies, making sustainable fashion accessible rather than a premium afterthought. For shoppers exploring the wider Prakati Green Directory, Unirec Store is a useful example of how recycled materials can be built into mass-market, price-accessible apparel rather than limited to boutique or luxury sustainable fashion lines.