Moon Rabbit is an Indian vegan accessories brand offering handcrafted, cruelty-free faux leather bags and lifestyle products, founded in 2017 by Prasita Sabari. The brand builds everyday accessories without using any animal-derived leather, choosing vegan alternatives that are PETA-approved and free from animal cruelty at every stage of production. Moon Rabbit’s philosophy centres on creating […]
About Sarjaa Sarjaa is a Chennai-based label reimagining what a luxury handbag can be made of. Founded by Anjana Arjun, a Parsons School of Design graduate who spent years working with established fashion houses before returning to India, Sarjaa was built on a simple but demanding idea: a handbag should carry both style and responsibility.
About Unborn Studio Unborn Studio is a Bengaluru-based sustainable fashion label founded by NIFT graduate and environmentalist Mounica Chitturi. The brand creates handcrafted clothing using eco-dyeing and eco-printing techniques that rely entirely on leaves, flowers, and other botanical elements as the print medium — no synthetic chemicals, no bleach, and no chemical fixatives anywhere in
About Jute Cottage Jute Cottage (Jute Cottage India Private Limited) designs and handcrafts a wide range of bags, home furnishings, and gifting products made from natural jute fibre. Founded to offer a genuine, biodegradable alternative to synthetic and plastic bags, Jute Cottage is built around a simple idea: everyday products — lunch bags, shopping totes,
About Indha Indha is a social enterprise that turns traditional Indian craftsmanship and creative upcycling into sustainable, handcrafted bags, accessories, home décor, and gifting products. Founded by Capt. Indraani Singh, Indha grew out of Literacy India’s Karigari programme — a skill-development and livelihood initiative that has trained and empowered women and youth in rural India
About One Less One Less is an Indian sustainable fashion label founded by Hansika Chhabria with a simple mission: to make everyday clothing kinder to the planet, one purchase at a time. The brand’s name reflects its core philosophy — every conscious choice a shopper makes is “one less” garment pulled from the fast-fashion cycle
About Brown Living Brown Living is India’s first plastic-free marketplace and a platform for conscious consumption, founded by Chaitsi Ahuja to make sustainable living the norm rather than the exception. What began as a curated online store has grown into a large ecosystem of vetted, planet-friendly brands spanning home decor, personal care, organic food, travel
Wear Equal is India’s first upcycled intimate apparel and loungewear brand, built on a simple but overlooked idea: access to a basic pair of underwear is not a given for millions of women in rural India. Founded by Preeta Chaudhuri Ghosal after years working on United Nations missions in menstrual health and hygiene across remote
Purely Femme is a Kolkata-based intimate wear brand redefining conscious consumption in an industry long dominated by synthetic fabrics and fast-fashion cycles. Founded by Debashis, Sangeeta, and Bharti, the brand set out to prove that premium, stylish lingerie and genuine sustainable fashion practices are not mutually exclusive. Purely Femme designs bras, panties, bikinis, nightwear, and
About Tailor and Circus Tailor and Circus is a Bangalore-founded intimate wear brand built to give Indian consumers underwear designed around real bodies and genuine comfort rather than convention. Started in 2020 by Gaurav Duraisamy and Sampath Vasanth, the brand set out to challenge the hyper-sexualisation that has traditionally shaped how lingerie and underwear are
About Inner Sense Inner Sense is an Ahmedabad-based organic lingerie brand credited as India’s first premium organic, anti-microbial intimate wear label. Founded in 2014 by NIFT (Gandhinagar) graduate Neerja Lakhani, the brand set out to fix a basic gap in Indian innerwear: most everyday bras and panties are made from synthetic or conventionally grown cotton,
About Anaario Anaario is a made-to-order sustainable kidswear label based in Meerut, Uttar Pradesh, founded in 2020 by designer Meenal Malhotra. Anaario was born out of a simple observation: while adult fashion had begun paying attention to sustainability, children’s clothing remained squarely in the fast-fashion cycle of overproduction, synthetic fabrics, and disposable trends. Meenal set
About Mona B Mona B is a Delhi-based internet-first brand that has been designing eco-conscious bags and accessories since 2012. Built around the creative direction of founder Mona B, the brand set out to prove that everyday accessories — backpacks, handbags, crossbodies, laptop bags, and weekender bags — could be made without depleting virgin natural
About reCharkha reCharkha — The EcoSocial Tribe is a Pune-based social enterprise founded by Amita Deshpande on a simple conviction: development can only be sustainable if it is bottom-up. The brand takes its name from the charkha, the traditional Indian spinning wheel that symbolises self-reliance and heritage craft, and repurposes that idea for a modern
About EcoRight EcoRight is an Ahmedabad-based sustainable fashion and accessories brand founded in 2017 by Nikita Barmecha and Udit Sood, both alumni of IIM Calcutta. With a mission to make sustainability stylish and accessible, EcoRight creates vibrant, functional bags and accessories that are kind to the planet without compromising on design. The brand holds the
About Zouk Zouk is a proudly Indian, 100% vegan lifestyle and accessories brand that blends contemporary design with the rich textile heritage of India. Founded in 2016 by IIM Ahmedabad alumni Disha Singh and Pradeep Krishnakumar, Zouk set out with a clear vision: to create stylish, functional bags and accessories that celebrate Indian craftsmanship while
About The Burlap People The Burlap People is a Kolkata-based conscious lifestyle brand that makes handcrafted bags, accessories, and home goods from natural and upcycled materials. Founded by Samriddh Burman, Karuna Ezara Parikh, and Rewant, the brand operates from a small farm outside Calcutta — a space defined by a natural pond ecosystem and a
About Aulive Aulive is a Delhi-based sustainable accessories brand founded in 2017 by Wamika Shekhawat and Yashraj V. Rathor. Born from a desire to enjoy the elegance of leather without the ethical cost, Aulive became one of India’s earliest brands to build its entire identity around plant-based, cruelty-free leather alternatives. Every bag, wallet, and travel
About Mistry Mistry is a New Delhi-based label that handcrafts leather bags, footwear, and accessories from recovered leather cuts and industry off-cuts. Founded in 2020, the brand grew out of an existing family-run manufacturing operation and has since established itself as an independent voice in Indian slow fashion. Every product in the Mistry line is
About Vraj:bhoomi Vraj:bhoomi is a sustainable craft label based in Ahmedabad, Gujarat, dedicated to reviving India’s most treasured handcraft traditions. Founded in 2013 by Bhoomi Dani, a textile designer and alumna of the National Institute of Fashion Technology, the brand was built on a singular belief: that India’s traditional crafts deserve to live beyond museums
