sustainable-fashion

Looking for genuinely sustainable fashion brands in India? The Prakati Green Directory’s dedicated Sustainable Fashion category lists verified brands built specifically around slow fashion, organic materials, and ethical production — distinct from our broader Fashion & Accessories category.\n\nBrands listed here include Unirec Store, One Less, Brown Living, Moon Rabbit, Sarjaa, Unborn Studio, Jute Cottage, and Indha, among dozens of others verified for organic cotton, hemp, and linen fabrics, natural dyes, fair-wage artisan production, and small-batch or made-to-order manufacturing. This category is for shoppers and brand partners who specifically want fashion built around sustainability from the ground up, not just eco-friendly add-ons. Browse verified sustainable fashion brands across India below.

Malmal Studio

About Malmal Studio Malmal Studio is a Jaipur-based women’s clothing label built around one humble fabric: malmal, the fine, breathable cotton muslin once woven for Indian royalty. Founded in 2018 by two college friends, Jyoti and Akanksha, Malmal Studio turned a shared love of fabric and print into a slow-fashion brand that favours handloom and […]

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ZYKAZ STUDIO

Zykaz is a premium women’s fashion brand dedicated to creating elegant, contemporary clothing using natural and breathable fabrics. Founded on the belief that fashion should be both beautiful and comfortable, Zykaz designs collections specifically for Indian proportions, the Indian climate, and the way Indian women actually live — combining timeless style with conscious craftsmanship. Unlike

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Reepeat

Reepeat is a sustainable fashion brand based in Bangalore, Karnataka, founded by textile designer Reena Pavithran Krishnan. The name Reepeat is inspired by the idea of “Soul Free Design” — clothing that reflects personal values while staying gentle on the planet. The brand focuses on eco-friendly practices, creating natural and organic garments using non-polluting processes,

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Bhargavi Kunam

About Bhargavi Kunam Bhargavi Kunam is a Hyderabad-based luxury handcrafted fashion label founded by designer Bhargavi Kunam in 2007. The label was built on a deep passion for India’s conventional weaves and has grown over nearly two decades into a household name for bridal and festive wear across South India. At the heart of the

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Core Nature

Core Nature is a hemp-based activewear brand based in Dharamshala, Himachal Pradesh, India. Founded in 2023, the brand is on a mission to revolutionize athletic wear by harnessing the remarkable natural properties of hemp — one of the planet’s most sustainable crops. Core Nature was born from a simple but powerful idea: that high-performance sportswear

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Okhai

About Okhai Okhai is a non-profit organisation rooted in the Okhamandal region of Gujarat, built around the mission of bringing sustainable livelihoods to traditional Indian artisans. What began as a regional initiative in coastal Gujarat has grown into one of India's largest artisan support networks, working with over 30,000 craftspeople — predominantly women — across

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Terra Luna

About Terra Luna Terra Luna is a Bangalore-based sustainable fashion brand that designs and handcrafts clothing entirely from khadi and organic linen. Founded with the belief that style and responsibility can coexist, Terra Luna has grown into one of India's most trusted sustainable fashion labels, creating clothing that is both environmentally conscious and enduringly stylish.

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Floristaa by Mahek

About Floristaa by Mahek Floristaa by Mahek is a Nagpur-based handmade bridal accessories brand founded by Mahek Jhurani. What started as a small home studio has grown into a celebrated label that has adorned over 25,000 brides across India and internationally. Known for intricate craftsmanship and deeply personal designs, Floristaa by Mahek creates hair accessories

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Kiaayo

About Kiaayo Kiaayo is a lifestyle brand rooted in the living craft traditions of Kutch, Gujarat. Founded to celebrate the exceptional artisans of Kutch's native land, the brand creates ethnic and contemporary Indian wear using centuries-old craft techniques — Ajrakh hand-block printing, Aari embroidery, Zardozi, Khat embroidery, Mashru weaving, and Kala cotton — interpreted through

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