Floristaa by Mahek

About Floristaa by Mahek

Floristaa by Mahek is a Nagpur-based handmade bridal accessories brand founded by Mahek Jhurani. What started as a small home studio has grown into a celebrated label that has adorned over 25,000 brides across India and internationally. Known for intricate craftsmanship and deeply personal designs, Floristaa by Mahek creates hair accessories and jewellery that feel as meaningful as the occasion they are made for.

The Story Behind the Brand

Mahek Jhurani began Floristaa by Mahek without formal training, driven entirely by a love for handcraft and a vision of bridal adornment that felt more intimate than mass-produced alternatives. Starting from a home studio in Nagpur, Maharashtra, she built each piece by hand, developing techniques through practice and persistence. Today, a team of six skilled artisans works alongside her, bringing the same dedication to every piece that leaves the studio.

Handmade Bridal Hair Accessories

Floristaa by Mahek specialises in bridal hair accessories: tiaras, pins, combs, and kaleeras — each designed with the full bridal look in mind. The studio offers deep personalisation, letting brides choose designs, colours, and embellishments that reflect their individual style. No two pieces are identical, and the studio works closely with each bride to bring their vision to life.

The brand embraces a slow fashion ethos — making in small batches and focusing on pieces that hold their beauty well beyond the wedding day. These are keepsakes: bridal accessories designed to be stored, passed on, and cherished for years.

The Eterna Pearls Collection

Floristaa by Mahek recently launched the Eterna Pearls collection — a line of pearl jewellery rooted in both beauty and practicality. The collection uses freshwater pearls set in pieces designed to be waterproof and tarnish-free, so brides and everyday wearers can enjoy real pearl jewellery without concern of damage from moisture or daily wear.

The Eterna Pearls range includes earrings, necklaces, and layered pieces that carry the quiet elegance of natural pearls with the durability modern buyers expect, extending the brand beyond the bridal day into everyday adornment.

Slow Craft and Conscious Making

At the heart of Floristaa by Mahek is a commitment to handcraft as a sustainable practice. By working in small batches with a close-knit team, the brand avoids the overproduction that defines much of the fast fashion and accessories industry. Each piece is made intentionally, with materials selected for quality and longevity rather than price alone.

The brand is part of a growing movement of sustainable fashion makers in India who are choosing craftsmanship over scale, and permanence over disposability. The accessories from Floristaa by Mahek are built to last decades, a direct counter to the throwaway culture that has overtaken much of the accessories market.

Media Recognition and Reach

The work of Floristaa by Mahek has gained recognition well beyond its Nagpur origins. Bollywood actress Malaika Arora has been seen wearing pieces from the brand, and the label has been featured in Cosmopolitan India and Grazia India. In 2025, accessories from Floristaa by Mahek made an appearance at Cannes, a significant milestone for a brand that began in a home studio.

Over 25,000 brides have trusted Floristaa by Mahek for their wedding day, spanning clients across India and internationally. This level of trust, built entirely through handmade personalised work, reflects both the quality of the craft and the deep connection the brand builds with each client.

Meaningful Gifting

Beyond bridal styling, pieces from Floristaa by Mahek make meaningful gifts for significant occasions. The kaleeras and pearl jewellery from the Eterna collection are popular as bridal shower gifts and wedding favours, sitting naturally within the world of gifting, items made with intention that outlast the moment they were given.

Floristaa by Mahek is based in Nagpur, Maharashtra, and ships across India and internationally. Each piece is a small act of slow conscious making, and a lasting reminder of one of the most meaningful celebrations in a lifetime.