One Less

About One Less

One Less is an Indian sustainable fashion label founded by Hansika Chhabria with a simple mission: to make everyday clothing kinder to the planet, one purchase at a time. The brand’s name reflects its core philosophy — every conscious choice a shopper makes is “one less” garment pulled from the fast-fashion cycle that dominates the apparel industry today. Chhabria started One Less in direct response to the environmental toll of mass-produced clothing, setting out to prove that comfortable, contemporary basics can be made without cutting corners on people or the planet.

Genderless, Timeless Design

Rather than chasing seasonal trends, One Less designs around a minimal, gender-fluid aesthetic meant to outlast fashion cycles altogether. Tees, hoodies, sweatpants, and loungewear are cut in unisex silhouettes so that a single design can serve a wider range of bodies and wardrobes, reducing the churn of gendered micro-collections that drive overproduction. This approach also extends the useful life of each garment — pieces are designed to be worn for years rather than a single season, which is itself one of the more effective ways a clothing brand can reduce its environmental footprint.

Fabrics and Materials

One Less builds its collections around organic cotton, TENCEL™ Modal, hemp-bamboo blends, and other low-impact natural fibres, all finished with toxin-free dyes chosen specifically to protect both wearer and waterways. Accessories such as socks are made from bamboo fabric, prized for its breathability and comparatively low water footprint versus conventional cotton. The brand sources its fabrics locally within India, shortening supply chains and keeping a closer eye on how raw materials are grown, processed, and dyed before they reach the cutting table.

Fair Treatment Across the Supply Chain

Sustainability at One Less isn’t limited to the fibres themselves. The brand has built its production process around fair wages and safe working conditions for the farmers, weavers, dyers, and tailors who make each garment possible — a commitment that goes beyond the fabric and into the people who make the clothes. This attention to the human side of the supply chain is a distinguishing feature for a young, direct-to-consumer label, where cost pressure often tempts brands to compromise on labour standards to keep prices competitive.

Packaging and Climate Action

True to its zero-waste ambitions, One Less ships orders in packaging made from waste materials that is fully decomposable, avoiding the plastic mailers and bubble wrap that are standard across most e-commerce apparel. The brand has also partnered with a UN-backed reforestation initiative under a “1 purchase = 1 tree planted” pledge, meaning every order contributes directly to afforestation efforts. Combined, these choices reflect a brand that treats sustainability as a responsibility that extends well beyond the point of sale, aiming to reduce its footprint across the entire product lifecycle rather than making a single headline claim.

A Growing Slow-Fashion Catalogue

Beyond its core tees and hoodies, One Less has steadily expanded into sweatpants, tank tops, cropped silhouettes, and a dedicated sleepwear line, alongside accessories like totes, caps, and bamboo socks. Each new addition is evaluated against the same set of standards the brand launched with — natural fibres, toxin-free processing, and a genderless cut — rather than being rushed to market to chase a trend cycle. For a category as saturated as basics and loungewear, that discipline is what keeps One Less positioned firmly within India’s slow-fashion movement rather than drifting toward the fast-fashion patterns it was founded to counter.

Where to Find One Less

One Less is based in Pune, Maharashtra, and sells online to customers across India through its own website and social channels. The brand ships pan-India and has built a growing following among shoppers looking for slow-fashion basics that don’t compromise on comfort or design. For businesses and consumers seeking more genuinely sustainable Indian fashion labels, One Less sits alongside other verified listings in the Prakati Green Directory, each vetted for real environmental and social commitments rather than surface-level marketing claims. As the brand continues to expand its product range, its focus remains firmly on proving that a smaller, slower approach to fashion can still be commercially viable.