Jiwya

About Jiwya

Jiwya is a luxury sustainable fashion brand founded in 2022 by textile scientists Aishwarya Lahariya and Adhiraj Shinde, both trained at Cornell University, North Carolina State University, and the Institute of Chemical Technology Mumbai. The name derives from the Sanskrit word Jeev — meaning to care for each life — and the brand lives up to it through a commitment to 100% plant-based, biodegradable, handcrafted fashion.

Supply Chain and Material Philosophy

Before launching, the founders spent 19,000 km travelling across India, mapping artisan clusters and understanding the full lifecycle of natural textiles. The result is a brand built on deep supply chain knowledge: every material used is plant-derived, free from synthetic dyes, free from plastic, and free from animal products. The clothing is genuinely soil-to-soil biodegradable — at the end of its life, a Jiwya garment can return to the earth without leaving harmful residue.

Artisan Partnerships

Jiwya partners with over 150 artisan clusters across India, working with hand-spinners, hand-weavers, and natural dyers. The dyeing process uses plant-based dyes that consume one-tenth the water of conventional chemical dyeing, dramatically reducing water impact. All collections are made to order, eliminating overproduction. The artisans working with Jiwya are trained in their own traditional craft forms, with the brand designing around the strengths of each cluster rather than imposing a standardised production method.

Products and Home Collections

The product range covers men, women, and unisex clothing, home decor, and home interiors. Collections are designed to be timeless and technically considered — the founders background in textile science is evident in the material innovation behind each piece. Garment construction prioritises durability and wearability across seasons, reducing the impulse to replace rather than repair.

The Re:Jiwya Programme

Jiwya also runs a Re:Jiwya programme, through which customers can return garments for repair, reintroduction into the product cycle, or a creative revamp — extending the life of every piece indefinitely. This take-back system closes the loop on the brand own supply chain, ensuring that Jiwya garments never end up in landfill.

Based in Nashik, Maharashtra, Jiwya ships across India. For those seeking sustainable fashion that is scientifically rigorous in its sustainability claims, Jiwya is a rare find. Listed on the Prakati Green Directory as a verified sustainable business.

Jiwya’s product development is guided by its founders’textile science background, meaning each new fabric or garment construction technique is evaluated not just aesthetically but for biodegradability, durability, and water efficiency. The brand publishes its material choices and sustainability rationale openly, which is relatively unusual in the luxury fashion segment. For buyers in Maharashtra and beyond who want luxury that does not compromise on environmental performance, Jiwya represents a genuinely rare category: high-end fashion that is also scientifically verified as sustainable.

Jiwya garments come with care instructions designed to extend product life significantly. The brand recommends cold water washing, natural sun drying, and repair over replacement — principles consistent with its biodegradable material philosophy. For buyers considering their first step into plant-based luxury fashion, Jiwya’s collections are an entry point that does not ask for aesthetic compromise. The Re:Jiwya take-back programme ensures that end-of-life is handled responsibly, regardless of how many years of use the garment has seen.