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Join Alternative

Designed simply, made naturally

We make timeless and versatile clothing using the most sustainable and comfortable materials in the world. We work with the best quality fabrics that feel good against your skin and are good for the planet and the people involved in the process. We are here to help you look good, feel good and do good.

When creating a sustainable garment, the fabric is not the only thing that needs to be considered. Dyes, prints and buttons also need to be sustainable. At Alternative, we use completely chemical-free, natural dyes and have adopted eco-friendly printing techniques.

We have even skipped plastic buttons and zippers in favour of buttons made from discarded coconut shells and fabric scraps. Sustainability is a journey that’s made up of a series of small steps. We understand that it’s not black and white. We are here to meet you where you are and walk with you towards living a more conscious, mindful life. We may not have it all figured out but we continue to learn and take action every day.


Google Map Address
Join Alternative, Ring Road, opposite Singapuri Wadi, Maan Darwaja, Singapuri Wadi, Rustampura, Surat, Gujarat, India
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