Juniper & Eve Apparel

About Juniper & Eve

Juniper & Eve is a Toronto, Canada-based sustainable fashion brand making gender-free, eco-friendly underwear and chest binders for people across the gender spectrum. Founded in June 2021 by designer Eva M., the brand began as a personal solution: a close friend, a trans woman, struggled to find quality underwear that fit her body well, and Eva set out to fix that gap herself. The result is a slow-fashion label that organises its shop by anatomy rather than gender, explicitly welcoming cis, trans, and nonbinary customers alike, and aiming to increase access to affirming, ecofriendly basics for everyone across the gender spectrum.

Sustainable, Earth-Friendly Fabrics

Juniper & Eve builds every piece from eco-friendly fibers — TENCEL Lyocell, certified organic cotton, hemp, and recycled nylon — sourced from a fabric supplier that holds Oeko-Tex Standard 100 certification. The mills behind that supply chain are committed to ethical treatment of their staff, including fair wages and safe working conditions. By choosing lyocell, organic cotton, hemp, and recycled nylon over conventional synthetic blends, the brand reduces its reliance on petrochemical-derived fabrics and lowers the environmental burden typically associated with intimate apparel manufacturing, where synthetic materials and high-volume production are otherwise the industry norm.

A True One-Woman, Slow Fashion Studio

Outside of the photographers, product testers, and models the brand works with, Juniper & Eve remains a one-woman operation — every garment is handmade by Eva herself in small batches or made-to-order. This made-to-order model eliminates the overproduction that plagues fast fashion, since nothing is manufactured speculatively in anticipation of demand that may never materialise. The studio also keeps its larger fabric offcuts and repurposes them into other garments, directly reducing waste generated during the cutting process. Fair wages for the small team involved are reflected directly in the brand’s pricing, rather than externalised onto underpaid garment workers further down a hidden, opaque supply chain the way much of fast fashion operates.

Flex Hold Chest Binders and Beyond

The brand’s flagship product is the Flex Hold Chest Binder, a medium-compression, waist-length racerback style available in white and black across sizes S to 3XL. Its outer fabric blends Lyocell, organic cotton, and spandex, while the lining uses organic cotton and spandex for comfort against skin. Care instructions call for cold machine washing and laying flat to dry, extending the lifespan of each garment and reducing the energy footprint of laundering over its useful life. Juniper & Eve also distributes a free tucking handout sourced from Trans Care BC, extending its inclusive mission beyond retail into practical community education and care for people navigating gender-affirming choices.

Inclusion as a Core Value

Juniper & Eve describes itself as an LGBTQ+ safe space, stating plainly that everyone across the gender spectrum is welcome, no exceptions. Rather than the conventional men’s/women’s underwear divide, the shop is organised around anatomy and fit, a structure designed to serve diverse bodies and identities more practically and respectfully than a binary catalogue ever could. The brand has been featured in HOLR Magazine, Harper’s Bazaar Vietnam, and Shop The Closet (Inside Out), reflecting growing recognition for both its inclusive design philosophy and its sustainability commitments from within the fashion press itself.

Honest About the Work Still Ahead

Juniper & Eve is candid that sustainability in fashion is complicated and that no single small brand can solve it alone — the company describes itself as part of an ongoing journey rather than a finished, perfect solution. That transparency, paired with concrete material choices, made-to-order production, and waste-conscious cutting practices, is exactly the kind of accountable, small-scale sustainability work the Prakati Green Directory exists to highlight. Explore more sustainable fashion brands across the directory, or list your own sustainability-focused business for free, whatever its size.