SJLT COLLECTIVE (SOEL)

We are living in a fast-paced world where everything is available to us at a click. We are constantly surrounded by stories of things that may or may not be important to us but often leave us feeling overwhelmed and anxious. We are living in an age of information abundance which has led to really short attention spans to focus on something, pause or relax every once in a while to remind ourselves of the things that truly matter to us.

We see, but we don’t notice
We hear, but we don’t listen
We touch, but we don’t feel
We taste, but we don’t relish
We smell, but we don’t let it mesmerize us.

Through SOEL, we aim to sell stories that matter. Stories that remind you of the little joys in life and help you stay in sync with your senses. We create and design products that are customized with the original works of Author Shaymi Shah.

We believe that words have the power to transcend time and know no boundaries. Similarly, we are in a constant process to create products that are timeless, that never go out of style.

We constantly attempt to seek timelessness by observing life around us while evolving through experiences and learning from them.

Our products are carefully curated keeping in mind the association of the senses that will be evoked while using them

By careful understanding the use of the products, we design them to evoke sense and feelings that are associated with them. (we might have to edit this line)