Yuvrani Jaipur is a distinguished RTW brand that epitomizes the rich cultural heritage and exquisite craftsmanship of Jaipur, India. Traditional couture designed through a contemporary lens with a keen focus on lightness, versatility and vibrant colours. The parade of familiar silhouettes, touchable textures and tones take on an edge of magic realism.

Whether it's for a festive occasion, a wedding celebration, or everyday wear, Yuvrani Jaipur offers something unique and special. Extravagantly multi-focal, the "Utsav" collection features rich fabrics adorned with delicate gota patti embroidery and embellishments that evoke a sense of timeless beauty and grandeur. Embracing the easy elegance of the 1950's. Empowering women through clothing and exploring the joys of sartorial technique along the way.

Heritage Woven, Elegance Redefined

From our humble beginnings rooted in traditional craftsmanship, we have emerged as a beacon of contemporary Indian fashion. Our brand's evolution is a testament to our unwavering commitment to unparalleled quality and innovation. Founded with a visionary purpose to celebrate the rich heritage of Indian textiles and craftsmanship, each piece in our collection exudes the essence of timeless elegance and modern sophistication, epitomizing the pinnacle of luxury and style.

Ethically Handcrafted Indian Fashion

Handcrafted with care and precision by skilled artisans across India, our clothing celebrates the artistry and diversity of Indian culture. With a focus on sustainability and ethical production practices, we strive to preserve age-old techniques while infusing them with a contemporary twist, creating clothing that is both stylish and socially responsible.

"I believe inherently that brands write cultural scripts. Yuvrani Jaipur’s design ethos is anchored in accentuating the female form, deeply honoring female authority. Designed by a woman for women, our inspiration is drawn from sculpture and architecture, weaving in organic elements of the natural world to craft a distinct visual language. Traditional designs through a contemporary lens. Our brand is driven by the principle that modern luxury is not only about material and craftsmanship, but also about defining a bespoke language of identity and self-expression through a meticulously curated journey from design to delivery. Generating an image of glamour and a celebration of craftsmanship, legacy and the spirit of its wearer" - Shweta, Founder of Yuvrani Jaipur.

With the Utsav collection, Shweta has fused and combined her own creative universe of colours, patterns and shapes , as well as from Indian culture and craftsmanship as a whole.

The Utsav Collection:

Equal parts maximalist and humble A vibrant confluence of tradition and modern sensibilities anchored in feminine silhouettes and eccentric patterns. Enveloped in a bohemian vibe, the collection features sharara sets, maxi dresses and more. A fuss-free line of celebratory wear dipped in a medley of lush hues and innately Indian details. With bright prints, embroideries and embellishments, the lightweight silhouettes are perfect to add an extra sparkle to your festivities.