Ok Round 2
Secondhand Clothing with a Circular Mission — Lima, Peru
About
About Ok Round 2
Ok Round 2 is a secondhand clothing store based in the Barranco neighbourhood of Lima, Peru, founded in March 2019 by Viviana Meza Coronado. Meza Coronado left full-time employment to build a business dedicated to generating ecological and sustainable change through the direct act of extending the life of clothing. The premise is straightforward and powerful: garments that would otherwise be discarded are recovered, curated, and given a second opportunity in someone’s wardrobe.
The Circular Fashion Model
Ok Round 2 operates on a circular fashion philosophy at street level. The store sources and sells secondhand clothing from mainstream brands — pieces from labels such as Zara, H&M, GAP, Adidas, and Nike — at accessible prices, making sustainable shopping practical for Lima shoppers rather than a premium-only choice. The core mission is recirculation: keeping clothing in active use rather than allowing it to accumulate in landfill.
For every item that remains in stock beyond a reasonable window, Ok Round 2 donates it to Traperos de Emaús or other NGOs that work to give further value to clothing that the market has not taken up. This means that every garment that enters the store has at least two planned lives before it is considered waste — a genuinely circular model for the sustainable fashion space.
Low-Impact Logistics
Beyond the secondhand model itself, Ok Round 2 has made deliberate choices to lower the environmental footprint of its operations. Deliveries within select Lima districts are made by bicycle rather than motorised vehicle, reducing the per-delivery carbon impact. Packaging for orders uses recycled boxes and bags rather than new materials — a consistency of principle that extends the secondhand ethos from the product to the packaging.
Why Secondhand Qualifies as Sustainable Fashion
The fashion industry is one of the world’s most resource-intensive sectors. Producing a single pair of jeans uses roughly 7,500 litres of water and significant chemical inputs. Secondhand retail directly reduces demand for new production: every item sold by Ok Round 2 is a garment that does not need to be manufactured, dyed, transported internationally, or disposed of prematurely. At scale, thrift and secondhand retail is one of the highest-impact interventions available within the fashion system.
Ok Round 2 sits clearly within the upcycling and recycled category of sustainable commerce — a secondhand retailer with an embedded donation programme and low-impact delivery logistics, operating in a city and country where sustainable fashion infrastructure is still developing.
Physical Store in Barranco, Lima
The store is located at Jirón Cora 324, Barranco, Lima — a neighbourhood known for its creative and cultural activity. Store hours are Monday through Friday, 9:00 a.m. to 6:00 p.m., and Saturday, 9:00 a.m. to 4:00 p.m. Customers can also reach the team via WhatsApp for quick assistance, and the store’s website includes a blog covering sustainable fashion topics relevant to the Peruvian and Latin American market.
Ok Round 2 and the Prakati Green Directory
Ok Round 2 appears in the Prakati Green Directory as a Latin American example of secondhand retail done with genuine environmental intention. The combination of a recirculation-first model, a structured donation programme for unsold stock, bicycle deliveries, and recycled packaging makes this more than a vintage shop — it is a deliberately designed anti-fast-fashion operation that qualifies straightforwardly as a sustainable fashion business.
Online and In-Store Shopping
Ok Round 2 serves customers both in its Barranco shopfront and through its website, where blog posts and product listings give the brand an online presence beyond the immediate Lima geography. The website addresses sustainable fashion topics in Spanish, building a community of readers who are interested in the intersection of fashion, consumption, and environment in the Latin American context. The store’s Instagram and Facebook pages extend this community further, sharing new arrivals and the brand’s philosophy with followers.
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